About Sagad Farms
Sagad Farms is a Nigerian agricultural brand committed to providing high-quality locally grown rice for families and distributors across the country. Known for its authentic “Made in Nigeria” identity, the brand strives to redefine how Nigerians see and consume homegrown rice.
Challenge
After being inactive on social media for nearly three years, Sagad Farms faced a major drop in visibility and engagement. Their online audience had grown silent, and brand awareness within the digital space was minimal. The challenge was to rebuild trust, reignite community interest, and position Sagad Farms as the leading and most recognizable Nigerian rice brand online.
Solution
We developed a holistic social media marketing strategy built around storytelling, authenticity, and consistency. Our approach included
- A brand visibility and awareness plan designed to reconnect the brand with existing audiences while attracting new ones.
- Founder-led and audience-driven campaigns that humanized the brand and deepened emotional connection.
- Data-driven paid advertising to amplify visibility, attract distributors, and generate qualified leads.
- Strategic content planning tailored to highlight the brand’s impact projects and community contributions, further strengthening brand trust and positioning.
Results
Our collaboration with Sagad Farms sparked a complete digital transformation:
- Achieved a 400% growth in engagement across all social media platforms within the first six months.
- Grew their Instagram community from 3,000 to now having 15,000+ engaged followers, solidifying their reputation online.
- Drove a 500% increase in social media mentions, making Sagad Farms the most well-known Made-in-Nigeria rice brand online.
- Recorded a 220% increase in LinkedIn profile views and a 17% growth in followers in under two months.
- Generated 100+ qualified distributor leads through targeted paid campaigns and content-driven visibility strategies.
- Drove consistent buyer traffic to those distributors nationwide, translating online engagement into measurable offline sales impact.
Today, Sagad Farms stands as the leading Nigerian rice brand with the highest digital footprint, proving that consistency, storytelling, and strategic marketing can turn local ambition into national recognition.
